There is not one person I know who hates opening consumer packaging more than my fiancée – and I hear about it. “What the F! Why won’t this thing…? Seriously, who designed this? AHHH! Can you open this for me?” Then I get the look, like I am the one who made it that hard to open. I always say that it wasn’t me who designed it. I wouldn’t have made it that difficult to open.
But, the truth is, I would – and I have.
I have recently stumbled upon this great book from a recent post by my friend Meagan. It made me start thinking about how typography has become a very confusing subject for designers the last couple of years. So many fonts, so little time. Here is a great book by Studio 3 that breaks down typography letter by letter in a fun way. Read more