Printed By Erik Many Opinions, Few Thoughts and Crazy Ideas

13Jan/100

Social Media: Pepsi Refresh Project

More and more these days Social Media surprises me. This is a brave new direction for Pepsi. Please enjoy the following from a recent blog post by Nicole Galletta

It's not a secret that Pepsi is pulling their multi-million dollar Superbowl opening ad position to focus on a multi-million dollar social media campaign.This is just one more example of how fast and how big of an impact social media has made for PR and advertising practices.

This year, Pepsi will utilize social media in its Pepsi Refresh Project campaign to encourage the global community to nominate projects and ideas that need funding. Individuals, organizations, and businesses can upload their idea or project and then rally for votes. The project/idea with the most votes will win grants from $5,000 to $250,000.

Forgoing the expensive ad spot in exchange for funding great ideas that potentially make our world a better place and stimulate the economy? Yes, please!

Being a Coke guy myself, I do appreciate the power of this Refresh Project. This is a great chance for Pepsi to gain back a market share that might have slipped away over the past months or even years. Social Media will never be the same.

20Nov/090

Who Reads Your Tweets?

No-One Reads Your Stupid Tweets

The truth hurts, but people need to know it. Even if you’re being (slightly) immature about it. I am currently accepting any and all monetary donations if you feel this would make a great gift for me for the upcoming holidays.

Your Stupid Tweets : Bird Version - Men's Tee tee by TweetTees. Available from MySoti.com.

11Nov/092

Geekend Video Wrap Up

Geekend was a huge success in Savannah.
Here are a few recaps from other Geekend sources.

Grand Opening Night with Aaron Draplin
http://l3ahb3tan.tumblr.com/post/235709588/geekend-opening-night

Geekend 2009 Wrap Up by Binary Lotus Software
http://www.binarylotus.com/blog/2009/11/09/geekend-2009/comments

Geekend 2009 Recap by Nicole Galletta
http://www.nicolegalletta.com/2009/11/geekend-2009-recap.html
http://www.nicolegalletta.com/2009/11/aaron-draplin-at-geekend-2009.html

Geekend09 Unconference Mini-Recap by Paragon
http://blog.iamparagon.com/2009/11/managing-wtf-recap/

Geekend 2009 Flickr Set by Ben Hughes
http://www.flickr.com/photos/obviouslybenhughes/sets/72157622633412203/

The Definition of Geek by Orlando Montoya
http://www.gpb.org/news/2009/11/09/the-definition-of-geek

Geekend Coverage 2009 by Coastal Empire
http://www.coastalempire.com/savannah/geekend-2009-coverage

Creativity flows at Geekend 2009 by SavannahNow
http://savannahnow.com/exchange/2009-11-08/creativity-flows-geekend-2009

Absent speaker doesn't dull enthusiasm for Geekend by SavannahNow
http://savannahnow.com/exchange/2009-11-09/absent-speaker-doesnt-dull-enthusiasm-geekend

Thank You BFG and Geekend!

If I have forgotton a link please submit a comment and I will be sure to add it to the list.

   
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