There is not one person I know who hates opening consumer packaging more than my fiancée – and I hear about it. “What the F! Why won’t this thing…? Seriously, who designed this? AHHH! Can you open this for me?” Then I get the look, like I am the one who made it that hard to open. I always say that it wasn’t me who designed it. I wouldn’t have made it that difficult to open.
But, the truth is, I would – and I have.
When I was 8 years old, I knew what I wanted to be when I grew up – a package designer.
From the moment I entered the action figure isle at Toys ‘R’ Us, I knew. I saw all of the cool illustrations and photos plastered all over the packaging. I said to my mom “When I grow up, I want to draw the comics on the front of the boxes.” So, all through school I kinda ignored all of my classes besides art. I slept though Math, English and sketched during Science. Well, I got a rude awakening when I started my professional career. Read more
No, I don’t mean to literally crap in a box. - I’m talking about junk that you buy that comes in a box. We have all been “had” at some point in our lives when it comes to buying crap. Whether it was that cheap ass toy that your family bought you when you were a kid, or the spatula that you got from WalMart that broke in your first batch of cake batter. We all know the feeling when you realize, “this sucks… wtf.” Read more
In today’s marketplace there are a lot of consumer products that are marketed towards men and men only. Before I officially got my foot in the door as a package designer I often wondered ‘what makes a product just for men?’ And now that I have two years under my belt in the women’s bath and beauty industry I can tell you…Packaging and Marketing. That’s it. Read more