There is not one person I know who hates opening consumer packaging more than my fiancée – and I hear about it. “What the F! Why won’t this thing…? Seriously, who designed this? AHHH! Can you open this for me?” Then I get the look, like I am the one who made it that hard to open. I always say that it wasn’t me who designed it. I wouldn’t have made it that difficult to open.
But, the truth is, I would – and I have.
When I was 8 years old, I knew what I wanted to be when I grew up – a package designer.
From the moment I entered the action figure isle at Toys ‘R’ Us, I knew. I saw all of the cool illustrations and photos plastered all over the packaging. I said to my mom “When I grow up, I want to draw the comics on the front of the boxes.” So, all through school I kinda ignored all of my classes besides art. I slept though Math, English and sketched during Science. Well, I got a rude awakening when I started my professional career. Read more
In today’s marketplace there are a lot of consumer products that are marketed towards men and men only. Before I officially got my foot in the door as a package designer I often wondered ‘what makes a product just for men?’ And now that I have two years under my belt in the women’s bath and beauty industry I can tell you…Packaging and Marketing. That’s it. Read more