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Posts tagged ‘graphic design’

26
May
Behind the Artist

Behind the Artist – Matt Hunsberger

Matt Hunsberger is a designer from Connecticut. Matt studied Visual Communication Design at the Hartford Art School and graduated in 2007. He works for Humongo, a digital creative agency based in Danbury, CT. Matt also works on a variety of self-initiated projects and makes electronic music as Teleflux. Want to see more?

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2
May
Design 101

Graphic Designer’s Road Map [Infographic]

The following infographic was created for graphic designers who wanted to get  better at what they do. Smartpress surveyed over 30 of the leading designers in the online community and asked the most commonly asked questions related to design. The following information will help guide you through the process of taking your design skills to the next level. Read more »

2
Apr
Behind the Artist

Behind the Artist – Bill Kenney

Bill has a passion for design that is unyielding. He acquired his B.F.A. in Graphic Design from the University of Tampa where he was able to lead some large freelance design projects. With over nine years of experience in all levels of design and now owning his own business for three years, he is fit to lead any design project.

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12
Aug
Behind the Artist

Behind the Artist – Joshua Kopeika

Joshua Kopeika is a visual artist creating works based on an emotional response while keeping the target on the outcome of each piece. Josh currently lives and works in Savannah GA, originating from the land of brotherly love, Philadelphia. Read more »

24
Nov

Digital PrePress Checklist

Digital Prepress…the most complicated part of printing for both printers and designers alike. Common Problems: missing fonts, low resolution photos, files saved and packaged incorrectly. Oh my!

The next time you design a project and submit it to your local printer, take a peek at this list and your life and your printer’s job should be much easier! It might even be cheaper because your files were submitted correctly.

When creating documents to send for digital output, please ensure that:

  • The document dimensions are correct and at the right size for output.
  • All images are correctly positioned and linked.
  • Logos or graphics created in programs like Illustrator, have all type converted to paths or outlines.
  • In your page layout program, the status of all imported pictures or links should be “ok.”
  • You have only used fonts that you intended to use for output.
  • All unused colors have been deleted.
  • The pasteboard’s surrounding all design pages are empty.
  • All document bleeds have been extended at least 1/8″ beyond the desired finished size of your project.
  • All documents have been proof-read and double-checked before submission. Have a friend proof read it!

Design & Pre-Press Checklist:

  • Do not use Publisher or Quark. Stick to Adobe Products for ease of use.
  • Remember, Photoshop is for photos. Illustrator is for illustrations. InDesign is for Page Layout.
  • Do not enlarge images beyond 120% of original size when placing it in your document.
  • Do not use images downloaded from Google. Read second sections of post.
  • Do not use compression methods (i.e. LZW or JPEG) on placed images for output.
  • Do not use RGB images whenever possible. Convert them to CMYK.

Before submitting files, please make sure that you have included:

  • All fonts required to process and print the document.
  • All attached EPS and/or TIFF/JPG files.
  • Final laser prints of all document pages.
If all else fails, submit a PDF with appropriate bleeds and crop marks. Please reference Print-Ready PDF files for more information.
20
Nov
cmyk

Common Misconceptions in Graphic Design and Printing

“Why does it always look different on my screen? A client might ask for a specific Pantone color from their own Pantone swatch book. The designer sets the file exactly as it is required, yet when the client sees an example on their computer monitor they are very disappointed that the color isn’t the same or even close. Why is that?

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