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Posts tagged ‘consumer’

26
May
tamper_caps

Adult Proof Packaging

There is not one person I know who hates opening consumer packaging more than my fiancée – and I hear about it. “What the F! Why won’t this thing…? Seriously, who designed this? AHHH! Can you open this for me?”  Then I get the look, like I am the one who made it that hard to open. I always say that it wasn’t me who designed it. I wouldn’t have made it that difficult to open.

But, the truth is, I would – and I have.

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20
Jan
Fragile

Controversial Packaging

Every once and a while a designer will be faced with a project that goes against their moral beliefs or it is considered offensive to someone. Sometimes that designer has to make a life changing decision. Yes, life changing. If they refuse, they could lose their job. If they take it, they could seriously harm their reputation. But who has the right to judge and criticize another human being for designing a package just because THEY think it’s wrong? Read more »

5
Jan
empty-boxes

Crap in a box…

No, I don’t mean to literally crap in a box. – I’m talking about junk that you buy that comes in a box. We have all been “had” at some point in our lives when it comes to buying crap. Whether it was that cheap ass toy that your family bought you when you were a kid, or the spatula that you got from WalMart that broke in your first batch of cake batter. We all know the feeling when you realize, “this sucks… wtf.” Read more »

29
Dec
marketing

Marketing For Men Only!

In today’s marketplace there are a lot of consumer products that are marketed towards men and men only. Before I officially got my foot in the door as a package designer I often wondered ‘what makes a product just for men?’ And now that I have two years under my belt in the women’s bath and beauty industry I can tell you…Packaging and Marketing. That’s it. Read more »