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Posts tagged ‘consumer goods’

20
Jan
Fragile

Controversial Packaging

Every once and a while a designer will be faced with a project that goes against their moral beliefs or it is considered offensive to someone. Sometimes that designer has to make a life changing decision. Yes, life changing. If they refuse, they could lose their job. If they take it, they could seriously harm their reputation. But who has the right to judge and criticize another human being for designing a package just because THEY think it’s wrong? Read more »

29
Dec
marketing

Marketing For Men Only!

In today’s marketplace there are a lot of consumer products that are marketed towards men and men only. Before I officially got my foot in the door as a package designer I often wondered ‘what makes a product just for men?’ And now that I have two years under my belt in the women’s bath and beauty industry I can tell you…Packaging and Marketing. That’s it. Read more »