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Posts tagged ‘color’

10
May
clients from hell

Clients from Hell

From the desk of: Clients from Hell – A collection of anonymously contributed client horror stories from designers.

Client: ”When this gets printed, what sort of colors get mixed together?”

Me: “Well, anything that gets printed is basically a combination of black, yellow, cyan, and magenta ink or toner…” Read more »

28
Jan
cmyk

RGB vs CMYK

“Could we print the brochure in RGB? You know, it would be cheaper if we use one color less…”

To those who are unfamiliar with the world of printing; offset and digital printing requires 4 basic colors to make up the wide range of colors that are represented in the natural world: Cyan, Magenta, Yellow and Black. Read more »

10
Dec
wordle

Have you ever Wordle?

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. My word cloud uses my blog tags that are popular topics. Read more »

20
Nov
cmyk

Common Misconceptions in Graphic Design and Printing

“Why does it always look different on my screen? A client might ask for a specific Pantone color from their own Pantone swatch book. The designer sets the file exactly as it is required, yet when the client sees an example on their computer monitor they are very disappointed that the color isn’t the same or even close. Why is that?

Read more »

29
Oct

Print-Ready PDF files

cmyk-dots

Print-ready PDF files Adobe’s Portable Document Format (PDF) is great for a multitude of uses. It has caused a revolution in printing. Everything needed for high-resolution printing can be packed into one file that can be opened and printed using Adobe’s free Reader on almost any computer. The trick is, because a PDF can be created many different ways, to create it the correct way and pack it with the essential information for high-quality digital printing or a file that can be used for make-ready, for offset printing.

Here are a few of the minimum requirements for a PDF file to be usable for high-resolution printing using a digital print process.

  • All fonts used in the document should be embedded in the PDF file. The preference for “Subsetting” the fonts should be set to 100%.
  • For CMYK printing, all color in the document should be CMYK. This goes for ink colors as well as photos and illustrations.
  • Make sure that the photos and line art in the document do not have their resolution reduced (downsampled) when the PDF is created. Photos should retain their 300 dpi resolution.
  • The compression should be fine set on “automatic” but some say “zip” is better than “jpeg” for quality. You can also choose “none” and the photos will not be compressed when the PDF is created but, this will result in a larger PDF.

If you follow these guidelines, your PDF will work for high-resolution CMYK printing. The same PDF will also work in all the processes that require less resolution as well.

The term “make-ready” refers to everything done on a press to prepare for the final print job. This includes selecting the proper colors, getting the image placement correct, setting up the plates, and preparing the printer for the chosen paper size and weight. Getting everything right during make-ready helps to ensure a quality print run. This step would be considered finished when the printer is satisfied with a print, and can therefore begin the actual run.