Clients from Hell
From the desk of: Clients from Hell – A collection of anonymously contributed client horror stories from designers.
Client: ”When this gets printed, what sort of colors get mixed together?”
Me: “Well, anything that gets printed is basically a combination of black, yellow, cyan, and magenta ink or toner…” Continue Reading Clients from Hell »
The confusions of Typography
I have recently stumbled upon this great book from a recent post by my friend Meagan. It made me start thinking about how typography has become a very confusing subject for designers the last couple of years. So many fonts, so little time. Here is a great book by Studio 3 that breaks down typography letter by letter in a fun way. Continue Reading The confusions of Typography »
Your business card is #$@!
Business Card; definition: A small card identifying a person in connection with his or her business, given to a client, potential customer, etc.
Don’t expect your business card to be able tell your company’s entire story. Your business card is not meant to sell a product or service.
What you should expect it to do is present a professional image people will remember. The color, wording and texture of your business card have a lot to do with its appeal and its ability to convey your company image or message. Use common sense when you’re designing your card.
Keep the following tips in mind:
- Use your logo as the basis. Typically, make it the largest element on the card.
- Keep it simple, stupid. Don’t cram too much information on the card.
- Do not put your photo on your card unless you sell real estate.
- Do include the essentials–your name, title, company name, address, phone and fax numbers and e-mail address–and make sure your name and business name are immediately identifiable.
- Make sure the typeface is easily readable. Stay away from Brush Scripts, Comic Sans, Papyrus. These are just a few.
- Stick to one or two colors unless you decide on full color printing.
- Make sure it’s easy to read.
- Your business card should not exceed $1 per card. This is just a rule of thumb.
Pantone Cans
C M Y K, Spray Cans
When old school pantone ink is not enough for your next personal or school project. This would have been a great addition to my local art store when I was in college. A boy can only wish.
[Source] DavidAireyPantone cans: http://bit.ly/hqRen (via @LovelyPackage)
