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April 2, 2011

14

How does YouTube video view count work?

I consider myself late to the YouTube game and all its quirks. I also consider myself a self-made genius for figuring out how to post HD videos and that is saying a lot. I currently maintain two different channels, one for personal and home videos and the other is for everyday use, freelance videos or just randomness. I have also found iMovie to be the easiest out of the box tool for editing and posting videos if you are a mac user. Never really found myself worried about how all the behind the scenes of YouTube worked but I did find a great post on how YouTube counts your video views by Atlanta Analytics.

YouTube Video View Count

YouTube counts videos as they are started. In as little as 5 seconds (i.e., if you only watch the first 5 seconds of a video), your video count is incremented. It could be less. I tested 5 and it worked. That’s enough for me. This is for watching videos ON YouTube.

Also from my research, I’ve come across a little hitch in the incrementing logic that says somewhere around 300 views (some people say at 301 views), YouTube freezes your view count while it starts sniffing around for view fraud. Obviously, since video view count is such a huge part of the ranking algorithm on YouTube, they are sensitive to people inflating their views. This can happen in a number of ways, but they basically want to comb through cookies and IP addresses to make sure that the video views up to and past this point are valid. I guess it’s possible 301 is some sort of a point of inflection that determines whether a video is actually popular, according to their math.

What about embedded videos?

This is where it starts getting a little wonky. From what I’ve been able to find (there isn’t much official documentation on this in their help section, unless I’m a dummy, which is possible), YouTube will increment the view count if you embed their own player and do NOT have autoplay enabled. So, what about the API, if you create your own player? It sounds like the view count on youtube.com will not be incremented if you choose to use your own (or a widget) player. I’ll have to do some testing to validate this, but it makes sense since you have a lot of control over video behavior in your own player and could just run video views to the moon.

If you have your player set to autoplay, this is also a case where video views will NOT be incremented. The reason for this is pretty obvious. People used to post their videos all over blogs, myspace and wherever else they could to get as many views as possible. If the video begins playing on page load, rather than via user input, the more page views you get, the more plays you get, irrespective of whether people actually wanted to watch your cat jump into a wall. And this unfairly played to the advantage of major sites and media outlets, where it was easy for them to generate tens of thousands of page views in a day or a week.

Remember, who cares how many people have seen your YouTube video. The fun part is making and sharing videos not counting them. If your lucky enough for your video to go viral, enjoy your 15 minutes of internet fame.

14 Comments Post a comment
  1. Justin
    Feb 19 2012

    Thanks for posting. I read somewhere that the only way to get views in an embedded player is if the user presses the bottom left play button. I’m going to test this out now because I’m a fan of the “autohide” feature.

    Reply
  2. Justin
    Feb 19 2012

    Just following up…you can autohide the controls and the play button in the middle of the video player will register a view count.

    Reply
  3. Mar 28 2012

    If you have your player set to autoplay, this is also a case where video views will NOT be incremented.

    Reply
  4. Apr 1 2012

    What if you view your own videos (while signed into your account?
    Does that count as multiple views?

    Reply
  5. Raghav
    Apr 11 2012

    onyour last line:
    but a higher view count helps a better page rank

    Reply
  6. GXO
    Jul 25 2012

    I pinned a video on Pinterest and Facebook and the view counts don’t increase even when not on autoplay. Well, I’m sure of it with Pinterest but not quite sure with Facebook.

    Reply
  7. Wendy
    Mar 15 2013

    My views have been stuck for almost a day now! (http://www.youtube.com/watch?v=4eJLB7qHkgo) And I need to have a lot of views for my school project, so any idea when the views will ‘unfreeze’??

    Reply
  8. Charlie Traver
    Jul 18 2013

    Do videos get stuck over 302? is this video stuck? not sure.. http://www.youtube.com/watch?v=hVPIjHsu8go

    Reply
  9. Sam
    Jan 7 2014

    Good article, another good explanation here:

    Reply
  10. Jan 15 2014

    Hi

    Thanks for your post.
    In youtube stats I think u can check if the video was watched from extenal websites like facebook, etc.
    Regards

    Reply
  11. Apr 11 2014

    Hi there just wanted to give you a quick heads up. The words in your post seem to be running
    off the screen in Safari. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know.

    The design and style look great though! Hope you get the issue fixed
    soon. Cheers

    Reply
  12. James slattery
    Apr 12 2014
  13. Sep 24 2014

    Je souhaiterai vous dire que c’est continuellement une joie de vous lire

    Reply

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  1. A trillion playbacks in 2011: Rebecca Black, Pitbull and other YouTube stats | 9to5Google | Beyond Good and Evil

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