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May 28, 2010

4

10 Golden Rules of Social Media

After my recent post on The Rules of Twitter, I have decided to search the net for some useful rules or guidelines to live by in the social media ring. The Golden Rule term can be defined as, “an ethical code that states one has a right to just treatment, and a responsibility to ensure justice for others”.

The more and more our lives become entangled in the web, the more we need to show constraint and compassion for the flow of content and ideas.

I challenge you to live by this list of  the 10 Golden Rules by Aliza Sherman.

  1. Respect the Spirit of the ‘Net – The Internet was not meant for marketing and selling but for communication and connection to people and information.
  2. Listen – In virtual spaces where there are no visual cues, good listening skills become a powerful asset. Listening also helps you map out your current social media footprint and measure your marketing campaigns over time. The key to successful social media marketing is listening.
  3. Add Value – Enter any online conversation with the aim of adding value. Before posting a message as a new participant in a forum, ask yourself: How is this providing value to the conversation? To the community?
  4. Respond – A quick response is more important than ever, and thanks to search tools, alert apps and other services, it is possible to achieve. Don’t be a dam in a conversation flow.
  5. Do Good Things – Doing good things can really help you to succeed in social media, too. Just do a Google search for Social Media for Social Good to see the power of this movement. This goes beyond adding value online. It means fundamentally changing your business model from a single bottom line — profit — to a triple bottom line — people, planet, profit — and then perpetuating this social responsibility to all you do in business, including online marketing and selling.
  6. Share the Wealth – “If you’ve got it, share it, spread it around,” I’d say, but I wasn’t only talking about money. In social media, sharing is the fuel of the conversation engine.
  7. Give Kudos – Social media works when you are generous. There is nothing wrong with self-promotion, but things really take off when you give others praise or a moment in the spotlight.
  8. Don’t Spam – This rule does not need any explanation.
  9. Be Real – Authenticity is the secret ingredient behind any good and valuable social media marketing campaign.
  10. Collaborate – Before you dive into social media for marketing and selling, take a look at who is out there and who is doing it well.

Social media tools are only that — tools. We are social media. A smart person once told me, “Face to face human conversation will ALWAYS be the most sincere, most effective form of communication. No technological innovation will ever trump that. So the goal should always be to get as close to face-to-face communication as possible”.

For the unedited list of rules please head on over to the source.

4 Comments Post a comment
  1. May 28 2010

    Wow, I said that? I need to write that down. 🙂

    Reply
  2. Jun 3 2010

    Social media tools are only that — tools. We are social media. A smart person once told me, “Face to face human conversation will ALWAYS be the most sincere, most effective form of communication. No technological innovation will ever trump that. So the goal should always be to get as close to face-to-face communication as possible”.

    AMEN to that!

    Reply
    • Jun 3 2010

      I could not agree with you more! Thanks for the comment.

      Reply

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