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28
Jan

RGB vs CMYK

“Could we print the brochure in RGB? You know, it would be cheaper if we use one color less…”

To those who are unfamiliar with the world of printing; offset and digital printing requires 4 basic colors to make up the wide range of colors that are represented in the natural world: Cyan, Magenta, Yellow and Black. Read more »

20
Jan

Controversial Packaging

Every once and a while a designer will be faced with a project that goes against their moral beliefs or it is considered offensive to someone. Sometimes that designer has to make a life changing decision. Yes, life changing. If they refuse, they could lose their job. If they take it, they could seriously harm their reputation. But who has the right to judge and criticize another human being for designing a package just because THEY think it’s wrong? Read more »

13
Jan

Social Media: Pepsi Refresh Project

More and more these days Social Media surprises me. This is a brave new direction for Pepsi. Please enjoy the following from a recent blog post by Nicole Galletta Read more »

13
Jan
Learn to love math

Learn to Love Math

When I was 8 years old, I knew what I wanted to be when I grew up – a package designer.

From the moment I entered the action figure isle at Toys ‘R’ Us, I knew. I saw all of the cool illustrations and photos plastered all over the packaging. I said to my mom “When I grow up, I want to draw the comics on the front of the boxes.” So, all through school I kinda ignored all of my classes besides art. I slept though Math, English and sketched during Science. Well, I got a rude awakening when I started my professional career. Read more »

5
Jan

Typographical Portrait – Steve Jobs

The lord of all things Mac gets a typographical makeover with this Steve Jobs portrait by Dylan Roscover. The portrait was inspired by the Mac ads from the 90’s called “Crazy Ones”. Read more »