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29
Dec

Marketing For Men Only!

In today’s marketplace there are a lot of consumer products that are marketed towards men and men only. Before I officially got my foot in the door as a package designer I often wondered ‘what makes a product just for men?’ And now that I have two years under my belt in the women’s bath and beauty industry I can tell you…Packaging and Marketing. That’s it. Read more »

22
Dec

What is a Flash Mob?

After reading a recent BFG blog article by Hal Thomas about the use of the flash mob, I had to learn a bit more. As Hal put it, “I totally geek flash mobs.” I totally agree with Hal on this one.

A flash mob  or flashmob is typically a large group of people who assembly rather quickly in a public venue to perform an unusual act for a short time, then it quickly ends as fast as it started. Did you know the first flash mob was created in Manhattan in May of 2003 by Bill Wasik, senior editor of Harper’s Magazine? Read more »

10
Dec

Have you ever Wordle?

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. My word cloud uses my blog tags that are popular topics. Read more »

10
Dec

Finishing Steps to Bindery

One of the most important aspects of any printed project are the final touches. Finishing or bindery, is what this final process is called. It is critical with any print project to plan with the final product in mind. Read more »