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Critics and Designers

Guess what? Everyone is a critic and a designer in this town!

Savannah Fountain

I have slowly accepted that fact that everyone in Savannah, GA some how thinks that they are qualified to be there own graphic designer. Here are a few do it yourself tips, courtesy of pidesign if you would like to create your own design and not hire a professional to create that next print project.

  1. Create your project in any program with “Microsoft” in the name. You’d be better off finger-painting with mud on an old pizza box, dousing it with gasoline and throwing it briskly into a portal to hell.
    -From a print shops point of view – Charge extra for anything Microsoft.
  2. OPTIMA OPTIMA OPTIMA. Did I forget to mention that use of COMIC SANS will also immediately discredit you as a designer?
    -Personal Favorite: Papyrus!
  3. Forget to run spell check. This is the best way to show how disinterested you are in the subject matter. Typos also demonstrate that you’re too lazy to finish the job right. That gives the rest of designers an undeserved bad name. How could we be lazy with all of these extremely tight deadlines that we have worked so hard procrastinating for?
    -From time to time I print a customer’s project with misspelled words and then the client asks why did I print it? HA!
  4. Add an exciting red starburst with the word “NEW!” in some lame block font doesn’t really make anyone want to buy your new product. It actually makes them want to spray it with bug killer and smack it with their shoe. Twice.
  5. Add an outline to the lovely cursive font you have selected and watch the readability disappear.
  6. Use really low resolution images taken from someone else’s website for your brochure. Please note that if you’re going to use stolen imagery for your brochure you have to decide if it’s worth spending time in jail as someone’s lover for copyright infringement. Seriously, if you’re going to go to jail anyway you should at least have a nice brochure from which you might possibly get some business to pay for your court fees.
    -Do not get me started on low resolution images. This is a daily nightmare. Why does it look good on my screen?
  7. Clip backgrounds from photos using the Magic Wand tool. The icon for the magic wand should be replaced with a sparkling crutch. Don’t use it to pull out background images from photos. Take that time that you’ll be ridiculed by all of your peers and put it to good use learning how to mask.
  8. Accidentally outline all the text in your document and then stand by praying that the client doesn’t ask for any copy changes. Come on, we have all been there, furiously trying to move around the big block of blue boxes created by the outlined paragraph instead of having to re-type the whole gosh darned thing.
  9. Fill the white space by cramming all the copy you can onto the page thereby eliminating any sense of focus to the overall message. This is one of the easiest ways to confuse the audience and remove any chance of successfully gaining new customers for your client. This often results in no more paying gigs for you.
    -First rule of graphic design: White Space is always on sale!
  10. Stretch and squish your photos just to make them fit into that little space you have backed yourself into by filling the rest of the document with needless copy. Don’t worry, no one will notice.

Now of course these are things not to do…
But hey, who am I?

Please take a few more minutes to read this again. Why, because I said it was important!

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Free Advice

Pantone Chart

If you want to order a project that needs to be printed for tomorrow, you should order it in advance. Why, b/c that is just common sense!

Always best to give your local print shop or print vendor plenty of time to produce your job correctly and at a price you can afford. Remember, rush fees can make miracles happen sometimes.

Watch out for the dangerous thank you charge!


Good, Fast and Cheap

In the Printing World, you can have your products good, fast and cheap.

Just not all three at once.

The general rule in the printing industry is that you can choose two of the three. Good and Fast? No problem. But it will not be cheap. Why you ask? If you have a need for 1,000 business cards by the end of the business day, and your files are completely wrong, you’re missing fonts, and your bleed is not set up correctly, well, we have to fix all of that, usually at the expense of jobs that did come in correctly, and on time. We have to stop everything we are doing in that given department and get your prints out perfectly, and on time. And you will pay…usually with a deposit down plus a reasonable rush fee. If a printing company is willing to do this without a rush fee, you either have sensitive information on the owner, or you are sleeping with them (or both). Either way, good and fast is expensive, and you can avoid the extra cost by going with option #2 cheap and fast.

Cheap and fast will, at times, yield unpredictable results. That grey was supposed to actually be gray and not green? Too bad. You set your files up in RGB workspace, get over it. You wanted it cheap, remember? And fast. We don’t have time to proof your card, you needed it yesterday. Transparency issue? Not my problem. Typically, printers will catch such mistakes, just because we take pride in what we do. If you look bad, so do we…But there are times when a customer wants to haggle on the price and also wants his/her/its prints in an hour. Some problems can’t be resolved in that time, we have to have time to run the prints and do post bindery, which would include cutting and boxing in this case. You can’t break the laws of physics, stop time, or make the printer run any faster by whipping it. So don’t be surprised by odd results if you go with this option. But, you can always have your last option, #3 cheap and good.

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Paul Rand

Paul Rand-Logos

don’t try to be original, just try to be good [Quote] – Paul Rand


Pantone Cans


C M Y K, Spray Cans

When old school pantone ink is not enough for your next personal or school project. This would have been a great addition to my local art store when I was in college. A boy can only wish.

[Source] DavidAireyPantone cans: (via @LovelyPackage)


Current Theme Update

Took some looking and I think I have a pretty decent theme to build upon. Not sure where I am going yet.